{"id":950,"date":"2023-06-01T09:23:36","date_gmt":"2023-06-01T12:23:36","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=950"},"modified":"2025-07-21T09:56:53","modified_gmt":"2025-07-21T12:56:53","slug":"projeto-comprova-combate-desinformacao-de-forma-colaborativa","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=950","title":{"rendered":"Projeto Comprova combate desinforma\u00e7\u00e3o de forma colaborativa"},"content":{"rendered":"\n<p class=\"has-text-align-left\">Por J\u00falia Almeida e Lucas Silva<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2023\/06\/acima-veja-o-conceito-de-noticias-falsas-com-copia-espaco.jpg\" alt=\"\" class=\"wp-image-4063\"\/><figcaption class=\"wp-element-caption\"><strong>Cr\u00e9d<\/strong>i<strong>tos: banco de imagens Freepik<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Segundo o Tribunal Superior Eleitoral (TSE), not\u00edcias falsas circulam 70% mais r\u00e1pido do que as verdadeiras. O impacto da circula\u00e7\u00e3o dessas informa\u00e7\u00f5es pode ser observado em elei\u00e7\u00f5es pelo mundo quando s\u00e3o utilizadas para desvirtuar a opini\u00e3o p\u00fablica. Neste contexto, o papel social do jornalismo \u00e9 fundamental no combate \u00e0 desinforma\u00e7\u00e3o, como pode ser verificado em iniciativas na \u00e1rea, a exemplo do <strong><a href=\"https:\/\/projetocomprova.com.br\/\">Projeto Comprova<\/a><\/strong>.<\/p>\n\n\n\n<p>O Comprova re\u00fane jornalistas de 41 ve\u00edculos de comunica\u00e7\u00e3o, com o objetivo de identificar e enfraquecer  sofisticadas t\u00e9cnicas de manipula\u00e7\u00e3o e dissemina\u00e7\u00e3o de conte\u00fado enganoso em sites hiperpartid\u00e1rios, aplicativos de mensagens e redes sociais.<\/p>\n\n\n\n<p>Atualmente, S\u00e9rgio L\u00fcdtke \u00e9 seu editor-chefe. Graduado em Jornalismo pela Pontif\u00edcia Universidade Cat\u00f3lica do Rio Grande do Sul (PUCRS), possui MBA em Marketing Digital pela Funda\u00e7\u00e3o Getulio Vargas (FGV).&nbsp; O jornalista foi editor da revista \u00c9poca e da \u00c9poca Online, diretor executivo da Interatores, coordenador de pesquisa do Projor, consultor associado do 3RED, coordenador acad\u00eamico na ABRAJI e dentre outras empresas de comunica\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Confira artigos de L\u00fcdtke<\/strong> <strong>publicados no portal do Observat\u00f3rio da Imprensa: <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.atlas.jor.br\/analise\/atlas-da-noticia-identifica-reducao-de-desertos-e-lideranca-do-jornalismo-online-no-brasil\/\">Atlas da Not\u00edcia identifica redu\u00e7\u00e3o de desertos e lideran\u00e7a do jornalismo no Brasil<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.observatoriodaimprensa.com.br\/atlas-da-noticia\/o-avanco-do-digital-nos-desertos-de-noticias\/\">O avan\u00e7o do digital nos desertos de not\u00edcias<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Fake news<\/strong> <strong>e crosschecking<\/strong><\/p>\n\n\n\n<p>O termo fake-news \u00e9 utilizado popularmente para designar not\u00edcias falsas ou imprecisas, mas expressa um paradoxo. Se \u00e9 not\u00edcia, \u00e9 poss\u00edvel ser falso? L\u00fcdtke explica que o Projeto Colabora busca fugir do uso deste termo. \u201cA gente n\u00e3o deve admitir essa justaposi\u00e7\u00e3o de termos, se \u00e9 not\u00edcia ela n\u00e3o \u00e9 falsa\u201d.&nbsp;<\/p>\n\n\n\n<p>Segundo o dicion\u00e1rio Cambrige, fazer <em>crosscheking<\/em> \u00e9 certificar-se de que uma informa\u00e7\u00e3o&nbsp; ou c\u00e1lculo est\u00e1 correto, perguntando a uma pessoa diferente ou usando um m\u00e9todo de c\u00e1lculo diferente. A t\u00e9cnica que direciona o trabalho do Projeto Comprova \u00e9 realizada em colabora\u00e7\u00e3o m\u00fatua.<\/p>\n\n\n\n<p>L\u00fcdtke conta que neste processo participam jornalistas de diferentes ve\u00edculos de comunica\u00e7\u00e3o e adecis\u00e3o final \u00e9 tomada em conjunto. \u201cA gente sempre vai na discuss\u00e3o, at\u00e9 o final, buscando um consenso\u201d, conta. \u201cSe n\u00e3o houver consenso, a gente arquiva&#8221;. Ele destaca que o consenso \u00e9 regra. &#8220;Se a gente n\u00e3o consegue encontrar consenso entre n\u00f3s, imagina como isso vai chegar para o p\u00fablico\u201d. A participa\u00e7\u00e3o \u00e9 volunt\u00e1ria. \u201cO modo de gest\u00e3o do Comprova \u00e9 bem interessante. Ele \u00e9 absolutamente horizontal, tudo \u00e9 consenso. <\/p>\n\n\n\n<p>&#8220;As pessoas t\u00eam liberdade para propor coisas, para questionar coisas&#8221;. Para o editor, ao fazer isso, elas trazem as diferentes culturas de reda\u00e7\u00e3o. O ambiente \u00e9 muito rico e acaba funcionando como um \u201cacelerador de carreira\u201d.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Forma e conte\u00fado<\/strong><\/p>\n\n\n\n<p>A presen\u00e7a de profissionais de diferentes culturas e manuais de reda\u00e7\u00e3o exigiu que o Comprova desenvolvesse uma estrutura fixa. L\u00fcdtke conta que \u00e9 uma forma&nbsp;de expressar a&nbsp; personalidade do conte\u00fado e garantir a presen\u00e7a dos valores da iniciativa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"315\" height=\"519\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2023\/05\/Post_comprova.png\" alt=\"\" class=\"wp-image-951\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2023\/05\/Post_comprova.png 315w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2023\/05\/Post_comprova-182x300.png 182w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><figcaption class=\"wp-element-caption\"><em>Postagem padr\u00e3o no Comprova&nbsp; Fonte: Comprova.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>O rec\u00e9m nomeado presidente do <a href=\"https:\/\/www.projor.org.br\/\">Instituto para o Desenvolvimento do Jornalismo (Projor)<\/a> explica que existe um equil\u00edbrio entre as t\u00e9cnicas de ranqueamento e o conte\u00fado. \u201cA gente precisa levar em conta as quest\u00f5es de SEO por que elas s\u00e3o importantes na performance e a gente disputa um espa\u00e7o e aten\u00e7\u00e3o dos leitores, ent\u00e3o, se pudermos trazer as palavras-chave, desde que isso n\u00e3o desvirtue o t\u00edtulo, eu acho que \u00e9 importante\u201d, esclarece L\u00fcdtke.<\/p>\n\n\n\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/conectabh.fumec.br\/?p=968\">Jornalismo de dados&nbsp;amplia cobertura pol\u00edtica<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por J\u00falia Almeida e Lucas Silva Segundo o Tribunal Superior Eleitoral (TSE), not\u00edcias falsas circulam&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4063,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[39,40,41],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cotidiano","tag-fake-news","tag-projeto-comprava","tag-tse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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