{"id":916,"date":"2023-05-25T17:26:38","date_gmt":"2023-05-25T20:26:38","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=916"},"modified":"2023-09-05T08:59:02","modified_gmt":"2023-09-05T11:59:02","slug":"semana-de-comunicacao-dialoga-sobre-desafios-e-tendencias-da-area","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=916","title":{"rendered":"Semana de Comunica\u00e7\u00e3o dialoga sobre desafios e tend\u00eancias da \u00e1rea<\/strong>"},"content":{"rendered":"\n

Por Maria Vict\u00f3ria Moreira<\/p>\n\n\n\n

A Semana de Comunica\u00e7\u00e3o, evento organizado por professores e alunos de Comunica\u00e7\u00e3o Social, iniciou a sua programa\u00e7\u00e3o na segunda-feira (22). Abrindo as atividades, o publicit\u00e1rio Leonardo Henriques de Souza promoveu um bate-papo sobre: \u201cV\u00eddeo Sob Demanda: Do Anal\u00f3gico ao Streaming\u201d. Leonardo \u00e9 mestre em estudos culturais contempor\u00e2neos e trabalha com Comunica\u00e7\u00e3o Audiovisual h\u00e1 20 anos, sendo 15 deles na Universidade Fumec. Durante a apresenta\u00e7\u00e3o, ele proporcionou uma viagem por meio da linha do tempo que une o anal\u00f3gico ao streaming, trazendo informa\u00e7\u00f5es sobre os diversos formatos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dando prosseguimento \u00e0 programa\u00e7\u00e3o, o jornalista Lucas Catta Pr\u00eata, \u00e2ncora e editor executivo de jornalismo da R\u00e1dio BandNews BH, falou sobre \u201cMercado de trabalho nas reda\u00e7\u00f5es e a import\u00e2ncia do est\u00e1gio\u201d. Lucas deu um panorama sobre a introdu\u00e7\u00e3o no mercado de trabalho por meio da pr\u00e1tica do est\u00e1gio, ao destacar suas primeiras experi\u00eancias no mercado, incentivando os alunos a experimentarem at\u00e9 mesmo \u00e1reas da comunica\u00e7\u00e3o que podem n\u00e3o ser de seu interesse particular.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Na ter\u00e7a-feira (23), profissionais da ag\u00eancia L\u00e1pis Raro e do jornal Estado de Minas conversaram com os estudantes, abordando quest\u00f5es relativas, entre outras, aos contextos das fake news e desinforma\u00e7\u00e3o nas redes  digitais, responsabilidade social das empresas e influ\u00eancia das tecnologias da comunica\u00e7\u00e3o no campo de atua\u00e7\u00e3o profissional.<\/p>\n\n\n\n

Acumulando 35 anos de experi\u00eancia, a ag\u00eancia full-service, L\u00e1pis Raro, trouxe os profissionais Juliana Sampaio, Carol Zanco, Thais Diniz, Fabio Kuzuhara e Saullo Soares para debate sobre o tema: “O Futuro na Ponta do L\u00e1pis: Tend\u00eancias de Comunica\u00e7\u00e3o e Tecnologia”.<\/p>\n\n\n\n

A programa\u00e7\u00e3o da ter\u00e7a-feira foi encerrada com o bate-papo conduzido pelo diretor de reda\u00e7\u00e3o, Carlos Marcelo Carvalho, e o\u00a0editor e respons\u00e1vel pelo conte\u00fado multim\u00eddia do jornal Estado de Minas,\u00a0Jo\u00e3o Renato Faria, sobre os\u00a0“Desafios da produ\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fado na era das fake news”.\u00a0Os jornalistas discutiram mudan\u00e7as enfrentadas no cotidiano da reda\u00e7\u00e3o, no contexto da comunica\u00e7\u00e3o em rede, incluindo a conex\u00e3o com outras m\u00eddias, como a televis\u00e3o e a internet,\u00a0e a converg\u00eancia e participa\u00e7\u00e3o social nas redes digitais.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Outro ponto tratado foi a diferen\u00e7a entre o fen\u00f4meno da click bait – forma de publicidade enganosa que visa gerar cliques e impulsionar a divulga\u00e7\u00e3o online, e as chamadas as fakes news –  distribui\u00e7\u00e3o deliberada de desinforma\u00e7\u00e3o nos meios de comunica\u00e7\u00e3o e m\u00eddias sociais –  al\u00e9m de como os ve\u00edculos se posicionam hoje para compreender se h\u00e1 ou n\u00e3o uma diferen\u00e7a entre elas.<\/p>\n\n\n\n

Acompanhe a programa\u00e7\u00e3o pelo\u00a0Instagram da Semana da Comunica\u00e7\u00e3o 2023<\/a>.<\/p>\n\n\n\n

Saiba mais: Pr\u00e9-abertura da Semana da Comunica\u00e7\u00e3o novas tecnologias e transforma\u00e7\u00f5es do mercado<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Por Maria Vict\u00f3ria Moreira A Semana de Comunica\u00e7\u00e3o, evento organizado por professores e alunos de…<\/p>\n","protected":false},"author":1,"featured_media":917,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[31,34],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vida-universitaria","tag-semana-da-comunicacao","tag-tecnologia"],"yoast_head":"\nSemana de Comunica\u00e7\u00e3o dialoga sobre desafios e tend\u00eancias da \u00e1rea - Portal Conecta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conectabh.fumec.br\/?p=916\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semana de Comunica\u00e7\u00e3o dialoga sobre desafios e tend\u00eancias da \u00e1rea - 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