{"id":60,"date":"2022-09-06T11:56:32","date_gmt":"2022-09-06T14:56:32","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=60"},"modified":"2023-09-05T09:06:31","modified_gmt":"2023-09-05T12:06:31","slug":"comunicacao-e-criatividade-uma-dupla-que-anda-lado-a-lado","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=60","title":{"rendered":"Comunica\u00e7\u00e3o e Criatividade: uma dupla que anda lado a lado."},"content":{"rendered":"\n<p id=\"26b2\"><strong><em>Por Branca Lima<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*WgM65WYtsq6ey7AGx-4_Ag.jpeg\" alt=\"\"\/><figcaption><strong>Ravier Ribeiro, publicit\u00e1rio e diretor de arte. Foto: Helo\u00edsa Ramos (Laborat\u00f3rio de Fotografia)<\/strong><\/figcaption><\/figure>\n\n\n\n<p id=\"c6b9\">Ravier Ribeiro, diretor de arte e motion designer, conversou com os estudantes dos cursos de comunica\u00e7\u00e3o da Universidade Fumec, nesta quarta-feira, 18. Ele falou sobre ensinamentos b\u00e1sicos que todo comunicador deve ter em mente e sobre os desafios criativos na dire\u00e7\u00e3o de arte.<\/p>\n\n\n\n<p id=\"bf66\">Publicit\u00e1rio, formado h\u00e1 pouco mais de um ano pela Fumec, atua como diretor de arte na Filad\u00e9lfia Comunica\u00e7\u00e3o e Motion Designer na Comunica\u00e7\u00e3o Internacional da Natura.<\/p>\n\n\n\n<p id=\"2093\">A ansiedade em querer lucrar com seu trabalho \u00e9 muito comum nos estudantes, mas ele ressaltou ao longo da palestra que outros pontos devem ser levados em considera\u00e7\u00e3o antes desse momento chegar. \u201cEm todo processo criativo n\u00f3s precisamos conhecer o cliente. Saber mais sobre a sua marca do que ele mesmo\u201d, aponta Ravier, ao falar da import\u00e2ncia de conhecer o cliente e a sua marca para fazer um bom trabalho e alcan\u00e7ar os resultados esperados.<\/p>\n\n\n\n<p id=\"5c35\"><strong>Leia Tamb\u00e9m:<\/strong><\/p>\n\n\n\n<p id=\"dd0a\"><a href=\"https:\/\/medium.com\/@fumecconecta\/murilo-rocha-a-imprensa-precisa-investir-no-que-\u00e9-jornalismo-c97a977c3e48?source=user_profile---------0----------------------------\"><strong>Murilo Rocha: \u201cA imprensa precisa investir no que \u00e9 jornalismo\u201d<\/strong><\/a><\/p>\n\n\n\n<p id=\"2442\"><a href=\"https:\/\/medium.com\/@fumecconecta\/douglas-magno-fotografia-e-comunica\u00e7\u00e3o-em-pauta-334165b55cb9?source=user_profile---------3----------------------------\"><strong>Douglas Magno: fotografia e comunica\u00e7\u00e3o em pauta<\/strong><\/a><\/p>\n\n\n\n<p id=\"3929\"><a href=\"https:\/\/medium.com\/@fumecconecta\/jamille-sad-a-import\u00e2ncia-das-pesquisas-de-dados-no-marketing-e9a3186d6e4e?source=user_profile---------1----------------------------\"><strong>Jamille Sad: a import\u00e2ncia das pesquisas de dados no Marketing<\/strong><\/a><\/p>\n\n\n\n<p id=\"80ad\">Tenha sempre certeza do que est\u00e1 fazendo e lembre-se de que as pessoas n\u00e3o s\u00e3o obrigadas a saberem do que se trata a campanha que est\u00e1 sendo produzida. Muitas vezes, ressaltou, \u201ca pessoa n\u00e3o sabe nada da marca\u201d.<\/p>\n\n\n\n<p id=\"d259\">Para o publicit\u00e1rio, o maior desafio que encontra \u00e9 conciliar a criatividade com os desejos e gostos de cada cliente. \u201cSempre que vem uma demanda, o maior obst\u00e1culo de todos \u00e9 a criatividade. E voc\u00ea tem tamb\u00e9m que tratar do gosto de cada um, precisa achar um meio termo\u201d.<\/p>\n\n\n\n<p id=\"84d7\">Ravier aconselhou os alunos a aproveitarem todas as oportunidades, remuneradas ou n\u00e3o, pois s\u00e3o elas que fazem o estudante ganhar experi\u00eancia e alcan\u00e7ar grandes chances na sua vida profissional.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Semana Acad\u00eamica Jornalismo, Publicidade e Propaganda\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yM0ZmIi-ukE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Branca Lima Ravier Ribeiro, diretor de arte e motion designer, conversou com os estudantes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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