{"id":56,"date":"2022-09-06T11:55:03","date_gmt":"2022-09-06T14:55:03","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=56"},"modified":"2023-09-14T09:11:31","modified_gmt":"2023-09-14T12:11:31","slug":"jamille-sad-a-importancia-das-pesquisas-de-dados-no-marketing","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=56","title":{"rendered":"Jamille Sad: a import\u00e2ncia das pesquisas de dados no Marketing"},"content":{"rendered":"\n<p id=\"e1cd\"><em>\u201cO marketing vem para alimentar todo o resultado das empresas\u201d<\/em><\/p>\n\n\n\n<p id=\"6926\"><strong>Por Branca Lima<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1400\/1*b-sazMQa23JGkoKnwcSijQ.jpeg\" alt=\"\"\/><figcaption><strong>Jamille Sad. Foto: Helo\u00edsa Ramos<\/strong><\/figcaption><\/figure>\n\n\n\n<p id=\"40f2\">A Semana da Comunica\u00e7\u00e3o da Fumec continua nesta ter\u00e7a, 17. A publicit\u00e1ria Jamille Sad falou para os alunos sobre os desafios no dia a dia das atividades de ger\u00eancia de marketing, al\u00e9m da import\u00e2ncia das empresas terem uma forte presen\u00e7a digital para o desenvolvimento dos neg\u00f3cios, especialmente da comunica\u00e7\u00e3o mercadol\u00f3gica.<\/p>\n\n\n\n<p id=\"9535\">Formada em Publicidade e Propaganda na Fumec e p\u00f3s-graduada em Gest\u00e3o de Projetos, ela apresentou a sua experi\u00eancia na Construtora de Im\u00f3veis, MIP Engenharia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Semana Acad\u00eamica Jornalismo, Publicidade e Propaganda - Ger\u00eancia de Marketing: Desafios do dia-a-dia\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iALhSnIkOsg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"a88b\">De acordo com Sad, o processo de capta\u00e7\u00e3o de p\u00fablico para os empreendimentos da empresa \u00e9 feito por meio de pesquisas, mas nem sempre foi assim. O modelo foi implantado devido a um erro cometido em 2006, quando havia um im\u00f3vel que apresentava potencial, mas n\u00e3o gerava convers\u00e3o em vendas. \u201cA gente desenvolve projetos baseados nos resultados que as pesquisas trouxeram\u201d, enfatizou, lembrando que \u00e9 necess\u00e1rio conhecer os clientes e as demandas do mercado para a defini\u00e7\u00e3o do posicionamento de marca.<\/p>\n\n\n\n<p id=\"e87e\"><strong>Leia Tamb\u00e9m:<\/strong><\/p>\n\n\n\n<p id=\"5d92\"><a href=\"https:\/\/medium.com\/@fumecconecta\/douglas-magno-fotografia-e-comunica\u00e7\u00e3o-em-pauta-334165b55cb9?source=user_profile---------1----------------------------\"><strong>Douglas Magno: fotografia e comunica\u00e7\u00e3o em pauta<\/strong><\/a><\/p>\n\n\n\n<p id=\"d102\"><a href=\"https:\/\/medium.com\/@fumecconecta\/fumix-abre-semana-acad\u00eamica-dos-cursos-de-comunica\u00e7\u00e3o-social-2f0f9dc631bb?source=user_profile---------0----------------------------\"><strong>Fumix abre Semana Acad\u00eamica dos cursos de Comunica\u00e7\u00e3o Social<\/strong><\/a><\/p>\n\n\n\n<p id=\"a5c8\">A publicit\u00e1ria tamb\u00e9m destacou as mudan\u00e7as que a transforma\u00e7\u00e3o digital acarretou no reconhecimento da marca e seu impacto nas vendas. \u201cVendas por indica\u00e7\u00e3o e por contato hoje quase n\u00e3o existem mais. O cliente n\u00e3o quer falar mais com o corretor, ele pede para mandar as informa\u00e7\u00f5es por WhatsApp\u201d, afirmou Sad que tamb\u00e9m ressaltou a import\u00e2ncia crescente das tecnologias sustent\u00e1veis no desenvolvimento dos projetos arquitet\u00f4nicos.<\/p>\n\n\n\n<p id=\"feeb\"><a href=\"https:\/\/www.instagram.com\/comunicacoesplurais\/?igshid=YmMyMTA2M2Y=\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Acompanhe a programa\u00e7\u00e3o da Semana da Comunica\u00e7\u00e3o<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cO marketing vem para alimentar todo o resultado das empresas\u201d Por Branca Lima A Semana&#8230;<\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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