{"id":2258,"date":"2024-05-24T12:19:22","date_gmt":"2024-05-24T15:19:22","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=2258"},"modified":"2024-09-03T08:38:53","modified_gmt":"2024-09-03T11:38:53","slug":"semana-da-comunicacao-discute-marketing-de-influencia-na-comunicacao-digital","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=2258","title":{"rendered":"Semana da Comunica\u00e7\u00e3o discute marketing de influ\u00eancia na comunica\u00e7\u00e3o digital"},"content":{"rendered":"\n<p>Por Vit\u00f3ria Figueiredo&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"606\" height=\"394\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Design-sem-nome.png\" alt=\"\" class=\"wp-image-2259\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Design-sem-nome.png 606w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Design-sem-nome-300x195.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption class=\"wp-element-caption\">Foto: Conexcom&nbsp;<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nos dias 27, 28 e 29 de maio de 2024, acontecer\u00e1, na Universidade FUMEC, a Semana da Comunica\u00e7\u00e3o 2024 (Conexcom). Os convidados dar\u00e3o palestras que, de acordo com o Instagram oficial do evento, permitir\u00e3o que o p\u00fablico conhe\u00e7a &#8220;mais sobre os bastidores dos grandes neg\u00f3cios e do Marketing de Influ\u00eancia&#8221;. O evento ser\u00e1 no audit\u00f3rio Phoenix, na Faculdade de Ci\u00eancias Humanas, Sociais e da Sa\u00fade, das 9h \u00e0s 11h15.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Confira a programa\u00e7\u00e3o:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Dia 1 &#8211; 27\/05 \u2013 Empreendedorismo \u2013 Cases de sucesso&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>O primeiro dia ser\u00e1 focado no mercado do marketing de influ\u00eancia e na viv\u00eancia pr\u00e1tica da \u00e1rea. Os convidados ser\u00e3o Cec\u00edlia Guedes, Marcela Guedes e Rafael Melo.<\/p>\n\n\n\n<p><strong>Dia 2- 28\/05 &#8211; Jornalismo: a dualidade do jornalismo na era da tv e na era digital&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>No segundo dia, os palestrantes Zotha, Will Ara\u00fajo, Lorena Tarcia e Ana Lu\u00edsa Soares conversar\u00e3o sobre o jornalismo na atualidade e a migra\u00e7\u00e3o dos ve\u00edculos de m\u00eddia para o meio digital, al\u00e9m das formas que o marketing utiliza para impulsionar o sucesso do jornalismo nas plataformas digitais.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Dia 3- 29\/05 &#8211; as estrat\u00e9gias do mercado de influ\u00eancia: segmenta\u00e7\u00e3o de mercado para o sucesso da influ\u00eancia<\/strong>&nbsp;<\/p>\n\n\n\n<p>Pedro Gazzola, Mariana Vieira, Fabiana Lopes e Paloma Bram s\u00e3o os convidados para o \u00faltimo dia da Semana da Comunica\u00e7\u00e3o. O assunto ser\u00e1 o monitoramento de m\u00e9tricas e o papel dos influencers em rela\u00e7\u00e3o a convencer e moldar o comportamento do p\u00fablico.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Os palestrantes&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>27\/05<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2-1024x1024.png\" alt=\"\" class=\"wp-image-2262\" style=\"width:260px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2-1024x1024.png 1024w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2-300x300.png 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2-150x150.png 150w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2-768x768.png 768w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cec\u00edlia Guedes, s\u00f3cia da Cice Beach Wear&nbsp;<br>Foto: Conexcom\/arquivo pessoal&nbsp;&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Cec\u00edlia Guedes &#8211; S\u00f3cia de uma marca de moda praia, a Cice Beachwear, Cec\u00edlia Guedes \u00e9 formada em Design de Moda.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"733\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121415.png\" alt=\"\" class=\"wp-image-2273\" style=\"width:254px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121415.png 720w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121415-295x300.png 295w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Marcela Guedes, s\u00f3cia da Cice Beach Wear&nbsp;<br>Foto: Conexcom\/arquivo pessoal&nbsp;&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Marcela Guedes &#8211; Irm\u00e3 de Cec\u00edlia, tamb\u00e9m \u00e9 designer de moda e s\u00f3cia da Cice Beachwear.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"313\" height=\"358\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121707-1.png\" alt=\"\" class=\"wp-image-2274\" style=\"width:250px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121707-1.png 313w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-121707-1-262x300.png 262w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><figcaption class=\"wp-element-caption\">Rafael Melo, CEO da destilaria Zuur Corp <br>Foto: Conexcom\/arquivo pessoal&nbsp;&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Rafael Melo &#8211; Formado em Publicidade e Propaganda pela Fumec, \u00e9 co-fundador e CEO da destilaria Zuur Corp. Rafael aplica estrat\u00e9gias de marketing para impulsionamento da marca.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>28\/05&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"737\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-122141.png\" alt=\"\" class=\"wp-image-2275\" style=\"width:231px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-122141.png 720w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/Screenshot_20240524-122141-293x300.png 293w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Zotha, diretor criativo da Teia de Criadores<br>Foto: Conexcom\/arquivo pessoal&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Zotha- Trabalhou na reda\u00e7\u00e3o do jornal Estado de Minas. Criou a coluna \u201cX\u00f4tifal\u00e1\u201d, primeira coluna digital de opini\u00e3o e entretenimento da imprensa de Minas Geais. Possui MBA em Transforma\u00e7\u00e3o Digital pela Universidade de S\u00e3o Paulo (USP) e \u00e9 atuante na luta contra a desinforma\u00e7\u00e3o. Al\u00e9m de jornalista, apresentador e podcaster, Zotha \u00e9 diretor criativo da Teia de Criadores, uma ag\u00eancia social de comunica\u00e7\u00e3o de Minas Gerais.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/1703130203393-1.jpg\" alt=\"\" class=\"wp-image-2277\" style=\"width:220px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/1703130203393-1.jpg 800w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/1703130203393-1-300x300.jpg 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/1703130203393-1-150x150.jpg 150w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/1703130203393-1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Will Ara\u00fajo, especialista em Jornalismo digital<br>Foto: Conexcom\/arquivo pessoal\/linkedin&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Will Ara\u00fajo &#8211; Will \u00e9 jornalista e especialista em Jornalismo digital e de dados. Foi subeditor do jornal Estado de Minas. Atua como assessor organizacional da Secretaria da Fazenda.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"246\" height=\"205\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_images.jpg\" alt=\"\" class=\"wp-image-2278\" style=\"width:213px;height:auto\"\/><figcaption class=\"wp-element-caption\">Lorena Tarcia, jornalista, especialista em Novas Tecnologias da Comunica\u00e7\u00e3o<br>Foto: Conexcom\/arquivo pessoal<\/figcaption><\/figure>\n\n\n\n<p>Professora Lorena Tarcia &#8211; \u00c9 jornalista, especialista em Novas Tecnologias da Comunica\u00e7\u00e3o. Realizou, na Inglaterra, uma p\u00f3s-gradua\u00e7\u00e3o em Marketing, Publicidade e Rela\u00e7\u00f5es P\u00fablicas. Formou-se em Converg\u00eancia de M\u00eddias, em um projeto da Universidade da Carolina do Sul, nos EUA.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1692875400917.jpg\" alt=\"\" class=\"wp-image-2279\" style=\"width:205px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1692875400917.jpg 200w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1692875400917-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Ana Luisa Soares, editora-chefe do The News<br>Foto: Conexcom\/arquivo pessoal<\/figcaption><\/figure>\n\n\n\n<p>Ana Luisa Soares- \u00c9 editora-chefe do The News, um jornal com mais de 600 mil seguidores, cuja ideia principal \u00e9 o recebimento de not\u00edcias por email (newsletter).&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>29\/05&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1704836172939.jpg\" alt=\"\" class=\"wp-image-2280\" style=\"width:212px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1704836172939.jpg 800w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1704836172939-300x300.jpg 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1704836172939-150x150.jpg 150w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1704836172939-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Fabiana Lopes, Copresentadora do \u201cPor tr\u00e1s das marcas\u201d<br>Foto: Linkedin<\/figcaption><\/figure>\n\n\n\n<p>Fabiana Lopes \u2013 Copresentadora do \u201cPor tr\u00e1s das marcas\u201d, da R\u00e1dio BandNews, Fabiana \u00e9 formada em Comunica\u00e7\u00e3o Social e tem p\u00f3s-gradua\u00e7\u00e3o em Marketing, Neg\u00f3cios e Finan\u00e7as. Dirige e \u00e9 cofundadora da Enlace Gest\u00e3o, empresa de constru\u00e7\u00e3o de imagem de pessoas f\u00edsicas e jur\u00eddicas (empresas).&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647978430831.jpg\" alt=\"\" class=\"wp-image-2281\" style=\"width:205px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647978430831.jpg 200w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647978430831-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Pedro Gazzola,  CEO e cofundador da produtora de eventos Roda Produ\u00e7\u00f5es<br>Foto: Conexcom<\/figcaption><\/figure>\n\n\n\n<p>Pedro Gazzola \u2013 Formou-se em Publicidade e Propaganda pela Universidade Fumec. Pedro \u00e9 CEO e cofundador da produtora de eventos Roda Produ\u00e7\u00f5es, al\u00e9m de empres\u00e1rio de influenciadores, como Gustavo Tubar\u00e3o e Enaldinho.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647977357922.jpg\" alt=\"\" class=\"wp-image-2282\" style=\"width:195px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647977357922.jpg 200w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1647977357922-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Mariana Vieira, especialista em marketing de influ\u00eancia<br>Foto: Conexcom<\/figcaption><\/figure>\n\n\n\n<p>Mariana Vieira \u2013 Especialista em marketing de influ\u00eancia e gerenciamento de carreiras, Mariana \u00e9 s\u00f3cia de Pedro Gazzola co-fundadora da Roda Digital.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1649791115626.jpg\" alt=\"\" class=\"wp-image-2283\" style=\"width:206px;height:auto\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1649791115626.jpg 800w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1649791115626-300x300.jpg 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1649791115626-150x150.jpg 150w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/05\/thumbnail_1649791115626-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Paloma Bram \u2013 Creator, especializada em alcance e reten\u00e7\u00e3o de comunidade <br>Foto: Linkedin<\/figcaption><\/figure>\n\n\n\n<p>Paloma Bram \u2013 Creator, especializada em alcance e reten\u00e7\u00e3o de comunidade. Atua com produ\u00e7\u00e3o de v\u00eddeo e marketing de conte\u00fado.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Inscri\u00e7\u00e3o&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>A Semana da Comunica\u00e7\u00e3o ser\u00e1 aberta aos p\u00fablicos externo e interno da Fumec. O p\u00fablico interno dever\u00e1 se inscrever pelo <a href=\"https:\/\/sinef.fumec.br\/sinef\/aluno\/process\/Termocompromissoevento\" target=\"_blank\" rel=\"noreferrer noopener\">Sinef<\/a> Quem n\u00e3o estuda na Fumec precisar\u00e1 retirar os ingressos pelo <a href=\"https:\/\/www.sympla.com.br\/evento\/conexcom-semana-da-comunicacao-fumec\/2472666?referrer=linktr.ee\" target=\"_blank\" rel=\"noreferrer noopener\">Sympla<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Outras informa\u00e7\u00f5es&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Demais informa\u00e7\u00f5es sobre a Semana da Comunica\u00e7\u00e3o e sobre o evento Conexcom podem ser obtidas no <a href=\"https:\/\/www.instagram.com\/conexcombh?igsh=MWNuaDF1dGRkZGgwbA==\" target=\"_blank\" rel=\"noreferrer noopener\">instagram oficial<\/a> do evento: <strong>@conexcombh<\/strong>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Vit\u00f3ria Figueiredo&nbsp; Nos dias 27, 28 e 29 de maio de 2024, acontecer\u00e1, na&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2259,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vida-universitaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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