{"id":2095,"date":"2024-03-08T16:13:19","date_gmt":"2024-03-08T19:13:19","guid":{"rendered":"https:\/\/conectabh.fumec.br\/?p=2095"},"modified":"2025-07-21T09:53:22","modified_gmt":"2025-07-21T12:53:22","slug":"fumec-tem-primeira-agencia-de-comunicacao-integrada-experimental-em-trabalho-de-conclusao-de-cursos-tcc","status":"publish","type":"post","link":"https:\/\/conectabh.fumec.br\/?p=2095","title":{"rendered":"Fumec tem primeira Ag\u00eancia de Comunica\u00e7\u00e3o Experimental Integrada"},"content":{"rendered":"\n<p class=\"has-text-align-left\">Por Ana Luisa Fonseca<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"545\" height=\"504\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/image.png\" alt=\"\" class=\"wp-image-2096\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/image.png 545w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/image-300x277.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><figcaption>Da esquerda pra direita, os integrantes da Atrio, na primeira fileira Laura Fernandes, Stephanie Vital, Thamila Gabryele e Hugo Ferreira, na segunda fileira Rebecca Soares, Luisa Campolina e Ana Luisa Fonseca. \/ Foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Os universit\u00e1rios do 8\u00ba per\u00edodo dos cursos de Jornalismo e Publicidade e Propaganda se preparam para o lan\u00e7amento da primeira Ag\u00eancia de Comunica\u00e7\u00e3o Integrada Experimental na Universidade Fumec. A empresa, produto in\u00e9dito entre os Trabalhos de Conclus\u00e3o de Curso (TCC), tem como objetivo demonstrar na pr\u00e1tica os conhecimentos adquiridos no percurso acad\u00eamico e preparar os futuros profissionais para os desafios no ambiente profissional.<\/p>\n\n\n\n<p>Atrio, nome escolhido para a ag\u00eancia, remete a um termo na arquitetura que designa o p\u00e1tio central em casas gregas e romanas, al\u00e9m de nomear o tanque que capta \u00e1gua das chuvas. O \u00e1trio, muitas vezes possui passarelas, corredores, \u00e1reas de assento e congrega\u00e7\u00e3o de pessoas. Assim, como o \u00e1trio, a Atrio Comunica\u00e7\u00e3o Integrada, \u00e9 aonde s\u00e3o feitas as conex\u00f5es e tamb\u00e9m aonde \u00e9 produzido uma comunica\u00e7\u00e3o de qualidade e efici\u00eancia por meio de campanhas de comunica\u00e7\u00e3o integrada abrangentes e eficazes afim de construir e fazer a manuten\u00e7\u00e3o da reputa\u00e7\u00e3o de uma empresa ou marca.<\/p>\n\n\n\n<p>A apresenta\u00e7\u00e3o da ag\u00eancia \u00e0 comunidade acad\u00eamica envolve v\u00e1rias a\u00e7\u00f5es, come\u00e7ando pela divulga\u00e7\u00e3o da ag\u00eancia por meio de banners, adesivos e cartazes que ser\u00e3o espalhados por toda a faculdade. O lan\u00e7amento festivo da Atrio para a comunidade acad\u00eamica ser\u00e1 realizado no p\u00e1tio da Faculdade de Ci\u00eancias Humanas e da Sa\u00fade (FCH). Nesta a\u00e7\u00e3o, os integrantes da ag\u00eancia far\u00e3o uma confraterniza\u00e7\u00e3o com lanches, brincadeiras e muitos brindes para aqueles que se fizerem presentes ao evento.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2-1024x576.png\" alt=\"\" class=\"wp-image-2105\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2-1024x576.png 1024w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2-300x169.png 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2-768x432.png 768w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2-1536x864.png 1536w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>A\u00e7\u00e3o de doa\u00e7\u00f5es realizadas no Hospital da Baleia. \/ Foto: Instagram ongtodosporumaboacausa<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Por fim, o Presentation da ag\u00eancia ser\u00e1 no Audit\u00f3rio Phoenix. Na oportunidade, ser\u00e1 apresentado tamb\u00e9m o cliente assessorado pela Atrio, a Organiza\u00e7\u00e3o Sem Fins Lucrativos (ONG) &#8216;Todo Por Uma Boa Causa&#8217;, que oferece tratamentos est\u00e9ticos para pessoas em situa\u00e7\u00f5es oncol\u00f3gicas, como por exemplo, a montagem de perucas para pacientes que perdem os cabelos devido aos tratamentos rigorosos para conter a doen\u00e7a, como a quimioterapia. Al\u00e9m desse servi\u00e7o, a ONG oferece tamb\u00e9m micro pigmenta\u00e7\u00e3o de sobrancelhas e aur\u00e9ola, auxiliando para que o processo de tratamento e cura desses pacientes seja menos doloroso.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4-1024x576.png\" alt=\"\" class=\"wp-image-2106\" srcset=\"https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4-1024x576.png 1024w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4-300x169.png 300w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4-768x432.png 768w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4-1536x864.png 1536w, https:\/\/conectabh.fumec.br\/wp-content\/uploads\/2024\/03\/Design-sem-nome-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Pacientes benefici\u00e1rias da ONG, da esquerda para direita Lurdes e Ester. \/ Foto: Instagram ongtodosporumaboacausa<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Para esta etapa do projeto, a Ag\u00eancia Atrio recebe o apoio de colaboradores que acreditam e investem na educa\u00e7\u00e3o. Entre esses apoiadores est\u00e3o a <a href=\"http:\/\/www.bhgrafica.com.br\">BH Gr\u00e1fica<\/a>, respons\u00e1vel por todos os materiais de divulga\u00e7\u00e3o do projeto; o Studio Bem Estar e a Distribui\u00e7\u00e3o Z\u00eanite da Tuppeware, que colaboraram financeiramente para custear a realiza\u00e7\u00e3o do trabalho, al\u00e9m de outros parceiros que contribu\u00edram com brindes usados para as a\u00e7\u00f5es promocionais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Ana Luisa Fonseca Os universit\u00e1rios do 8\u00ba per\u00edodo dos cursos de Jornalismo e Publicidade&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2096,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[110,111,112,82,114,113,115,83],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vida-universitaria","tag-agencia-experimental","tag-curso-de-jornalismo","tag-curso-de-publicidade","tag-fumec","tag-ong","tag-projeto-experimental","tag-tcc","tag-vida-universitaria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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